Repsol YPF

The fall in car sales, which has been in the news for some time now, is obliging dealers and professionals working in the sector to seek new formulas, new means and modern ways of communicating with the general public and so sell more vehicles. The maiin causes of the impending crisis that is affecting the sector can be found in the credit crunch, the rise in interest rates affecting mortgages and the associated difficulties these have brought.

And so in response to the fall in sales dealers all over the coountry, supported by Faconauto, are introducing redesigned sales strategies that modify the concept of selling that have been used up to now in the sector, as well as innovating in the fields of marketing and communication. On the one hand distributors are already applying discounts – these have been rising in the last few years and are now around 20%.

But on the other hand, and in addition to the improved sales and financing conditions along with guarantees that have been offered in recent times, there is another significant factor that the sector is using to increase sales to be taken into account. Without a doubt the internet has become the most direct way of making contact with a potential client. The internet figures for visits to the relevant sites make things very clear. Last year the number of people that used the internet to seek information about a possible purchase, grew by around 80%. That is why the development of techniques, games and other visual media on the net are becoming priorities for any dealer network. The times they are a changing, and so is the way to sell.

4/18/2008

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