Repsol YPF

Repsol YPF Brands

Repsol YPF is fundamentally the result of the following processes: the establishment of the state-owned company Repsol in 1987 from the Spanish State's shares in the hydrocarbons sector, the end of the de-monopolisation process, the liberalisation of the hydrocarbons sector in Spain and the acquisition of the Argentinean oil company YPF in 1999.

At Repsol YPF, there is a firm belief in the enormous growing power of the brand as a key element in differentiation of product and service, the continuity of leadership vis-à-vis clients and society in general, and the ability to attract and retain human resources.

An optimally managed common identity allows the company to present an unequivocal, distinguishing message to its audience and build membership ties with them

In order to guarantee its position as leader in the principal countries where it operates, a brand policy is applied with the objective of strengthening and boosting the major commercial brands, Repsol and YPF, in these markets. These brands make up the central core of growth, given their distinctiveness, pre-eminence, and powerful image amongst its clients.

The strategy of approach rests upon four fundamental cornerstones: concentration of communication efforts, pursuing maximum consistency of messages, systemisation of the graphic applications, and simplification of the brands' architecture. 
Repsol YPF's stance is to always apply  the highest standards with regard to its conduct and the quality of its products and services, doing everything possible so that the perception of its clients, suppliers and partners lives up to the company's strategic vision: 


"To be an international oil and gas company which is integrated, admired, customer orientated and working towards the creation of value."

For questions or comments, contact:

Repsol YPF, S.A.
Marca e Identidad Corporativa
Paseo de la Castellana, 278-280
28046 Madrid. Spain
Tel: +34 91 348 80 01.
marca@repsolypf.com

Dirección de Comunicación y Relaciones Externas Argentina
Identidad Corporativa
Avenida Roque Sáenz Peña 777
1364 Buenos Aires. Argentina
Tel: +54 11 4329 2000.